The Brazilian cane sugar market is anticipated to register a CAGR of 5.6% during the forecast period (2020 - 2025).

  • Brazil is among the world’s most popular producers of sugarcane and is also an exporter of sugar. The county has a big swing factor in the global sugar market, due to the flexibility of its mills, which manage to go quicker or slower, while processing.
  • The market is mainly growing due to the abundance of sugarcane, coupled with other properties, such as better flavor and caramelization, which are superior to beet sugar.
  • Moreover, opportunities for organic and fairtrade cane sugar are increasing. Consumers are increasingly interested in healthy and natural products. This provides particularly interesting opportunities for organic and ethically sourced products.



Key Market Trends


Large Production Base in the Country Leading to a Growing Demand

Sugarcane cultivation has been a key part of improving the local economy of the country, over the recent years. As the leader, Brazil produces 25% of the world’s sugar and ethanol. Sugarcane contributes to 80% of the sugar produced worldwide. Over the last 35 years, the sugarcane sector of the country grew tremendously, owing to outstanding technological progress, enabled by new varieties, fertilizers, chemicals, mechanization, and different cropping practices. The growing demand from various application areas across the world will support the sugar production in the country.

Beverage Industry is the Major Application Area in the Country

Beverages hold a major share in the food and beverage industry in Brazil. After a few years of consistent decline in volume, the soft drinks industry in Brazil showed signs of recovery and a greater level of optimism. The market for beverages is being driven by resuming the sales carbonated drinks. On-trade sales registered a faster growth rate as compared to off-trade sales, over the past few years. Fast food chains acted as the major channel, where the sales of carbonated drinks grew rapidly. In addition, promotional combinations and more affordable unit prices boosted the sales of beverages across the country. This growth and the large size of the beverage industry provide great opportunities for cane sugar manufacturers operating in the country.

Competitive Landscape


The Brazilian cane sugar market is a fragmented one, with the presence of various players. With a large production base in the country, the market also has the presence of various local players. Due to the strong presence of local players and the lucrative market behavior, various global players are entering the market and building partnerships with the local players.

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