The Asia Pacific Poultry feed market is projected to register a CAGR of 3.2% during the forecast period 2020-2025. The increasing demand for poultry meat products is the major factor that is driving the market. The increasing industrial livestock production and the increasing demand for organic feed are two other factors augmenting the growth of the market studied. As poultry requires 60% protein, 13% fat, and 3% calcium, the required nutrient content is met majorly by poultry by-products and fish meal. Approximately 30% of the live market weight of poultry is the by-product. These by-products are rendered, ground, and available as a feed source for poultry.

Key Market Trends


Increased Consumption of Poultry Meat

The Asia-Pacific region is the leading compound feed producing and consuming region in the world, thereby inflicting a direct impact on the feed additives market. The increased scale of industrial livestock production in the region has significantly contributed to an increase in feed production capacities in major economies across the region. The total production reached 46,468.7 thousand metric tons for poultry meat respectively, in 2018, as compared to 43,444.7 thousand metric tons in 2016 in Asia. The poultry sector is one of the fastest-growing meat sector owing to the increase in poultry meat consumption. Increasing the productivity of poultry is critical to feeding the growing regional population. However, high feed prices are acting as a restraint to the poultry feed market. Poultry meat production is growing, with two-thirds of the increase originating in the Asia-Pacific region itself. The type of poultry feed required depends on the weight and age of the poultry, their rate of growth, rate of egg production, and the weather. This results in a wide variety of feed formulations.

Growing Poultry Production is Driving the Market

According to the Food and Agriculture Organization in 2018, Bangladesh, China, India, Indonesia, Iran, and Japan are some of the major Poultry producing countries among others in the region. The poultry sector in China has experienced vigorous growth over the past two decades, both in terms of poultry numbers and the level of output per bird. Higher levels of production are associated with the spread of intensive systems in which food conversion ratios are high. Poultry production has increased its share of China’s total livestock production – growing much faster than pork production. The demand for poultry feed continues to be high in emerging economies of Asia-Pacific. Countries like China and India have an increasing preference for broiler meat. This leads to the increasing use of quality feed for the increasing poultry population. Also, the global poultry meat production is growing, with two-thirds of the increase originating in the Asia-Pacific region itself. The poultry sector in China has experienced vigorous growth over the past two decades, both in terms of poultry numbers and the level of output per bird. Higher levels of production are associated with the spread of intensive systems in which food conversion ratios are high. Poultry production has increased its share of China’s total livestock production – growing much faster than pork production.

Competitive Landscape


The Asia Pacific poultry feed market is fairly fragmented, with the presence of various participants across several countries. The market studied displays unique characteristics, such as very few large manufacturing companies on the one hand, and on the other hand, a highly unorganized market with several regional players with small market shares. The leading companies are focused on acquiring feed mills and small manufacturing facilities for the expansion of their businesses, in both domestic and international markets.

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