The seed treatment market is projected to register a CAGR of 14.7% during the forecast period (2020-2025). In Australia, chemical seed treatment occupies the highest market share, while the non-chemical seed treatment is the fastest-growing segment in the forecast period. The Australian Pesticides and Veterinary Medicines Authority (APVMA) regulates chemical seed treatments in the country and estimates that the wheat dominates the Australian market with a share of 37%, followed by canola with a share of 26%. The seed treatment market is driven by increasing awareness among the farming community, increasing demand for food grains, and economic growth among countries, among other factors. Various regulations and government agencies are encouraging the use of seed treatments because seed treatment offers effective seed protection from pathogens, insects, and other pests, in addition to contributing to the healthy and uniform stand establishment of a variety of crops produced.

Key Market Trends

Increasing Limitations Associated With Soil/Foliar Application

Soil and foliar applications of agrochemicals are important tools for the productive management of crops and have significant commercial relevance, globally. Wheat is the leading type of crop for seed treatment applications in Australia. Seed treatment helps with the increased possibility of germination in unfavorable conditions like dry or cold soil, and efficiently sowing in fields with a history of stand establishment problems. As of April 2018, the Australian federal government has proposed compulsory fungicidal treatment for imported seeds of the brassica family, which will lead to an increase in demand for fungicidal seed treatment products in the country. As seed treatments are effective in compacting germination issues and certain seed-borne pathogens and showcasing promising benefits with better sprouting and growth, thereby increasing yield potentials at a minimum additional cost, the seed treatment market is registering a rapid growth.

Increase In Farm Sizes

The growing population in the region demands more and more food, though the new area under cultivation has been decreasing at a rapid rate. This, therefore, translates into increasing the sizes of existing farmlands, which gives rise to alterations in management practices. Under such circumstances, farmers tend to undertake early planting in order that their complete acreage is sown. However, the conditions of early sowing may not be optimal, such as the prevalence of cool and wet conditions that are not conducive to planting. This increases the potential of seedling damage, which makes a strong case in favor of risk management techniques. Seed treatment is one such technique that can help in protecting young seedlings against pathogens and insect attacks. The Australian seed treatment market is growing at a rapid rate due to factors such as economic benefits of high yields, better quality, improved returns, better rates of disease control in early sown seeds, protection of high-value seeds, reduced tillage, and cost-effective solution to enhance production, which drives the market.

Competitive Landscape

Some of the key companies in the market are Adama, Novozymes, Chemtura, Syngenta, and Others. The key players are focusing to expand their business in Australia. The leading players in this market adopted various strategies to strengthen market opportunities and increase their market shares. Acquisitions, agreements & joint ventures are the major strategies adopted by major players.

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