The North American ready-to-drink (RTD) coffee market is projected to grow at a CAGR of 5.2% during the forecast period.

  • The market is driven by the rising demand for convenience and nutrition enabled products, owing to the hectic work schedules of the consumers. Additionally, ready-to-drink coffee, being an excellent source of instant energy, is becoming popular among youngsters as well as the middle-aged working population.
  • Furthermore, with the trend for carbonated drinks declining, several forms of soft drinks flocking the market, and many coffee options entering the beverage category, the RTD coffee market is expected to have a good take off. Moreover, the increase in disposable income in the developing economies is another factor triggering the growth rate of the RTD coffee market in this region.



Key Market Trends

Grocery Stores & Convenience Stores To Drive The Sales For RTD Coffee In The Region

Distribution of ready to drink coffee has expanded to several mainstream channels, such as supermarkets, hypermarkets, grocery stores, specialist stores, convenience stores, etc. Among the numerous outlets available, grocery stores are preferred in the countries as it has varied varieties of coffees of different companies along with catering to consumer’s preferences, which is anticipated to drive the market growth in the future. The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD coffee manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers. With the increasing demand for RTD coffee, supermarkets, and hypermarkets such as Walmart and Carrefour, and convenience stores are witnessing a fast growth in the sales of their market.

Rising Demand For RTD Bottled Coffee

Packing of all beverages by almost all major players are made more attractive, to increase the sales of their products. Bottles such as glass bottles and pet bottles are widely used for RTD coffee distribution, among which pet bottles are preferred over traditional glass bottles due to the new technology that enables these bottles to do more than hold beverages. These bottles aid in improving the shelf life and preservation apart from being available in economy formats. Pet bottles are manufactured so that consumers can either heat or cool the coffee, depending on their requirements. These hot/cool bottles come in a handy ’grab and go’ sizes and can be used conveniently. Also, since the consumers are concerned about the usage of plastic, as the food or beverages stored in these plastic boxes are detrimental to the health of the humans, therefore, majority of the consumers are shifting their preference of the RTD coffee packed in glass bottles and PET bottles.

Competitive Landscape

The North American Ready-to-Drink (RTD) Coffee Market is highly competitive, having a large number of domestic and multinational players competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, merger, expansion, acquisition, and partnership with other companies are the common strategies to enhance the company presence and boost the market. Key players dominating the market include Starbucks Coffee Company, The Hershey Company, DD IP Holder LLC, and Coca-Cola Company.

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