The Asia Pacific feed prebiotics market is projected to register a CAGR of 6.7% over the forecast period (2020-2025). Growth in the industrial production of livestock and processed meat industry is driving the demand for feed prebiotics in the region. Increasing consumer awareness and the occurrence of livestock diseases have led the way to feed prebiotics market growth. The consumers are giving importance to the extrinsic qualities and attributes of the meat that they consume, and the conditions under which the meat is produced. Certain pathogenic and parasitic contamination in meat products, such as Salmonella, Listeria, and E. coli, along with outbreaks of various diseases among the livestock animals, such as Avian Influenza and African Swine Fever, have raised concerns about the quality and safety of meat. This has led to the use of feed additives, such as enzymes, prebiotics, and vitamins, which provide balanced nutrition to the animals and protect them against such harmful environmental factors. Thus, increased awareness and high demand for safe meat and milk products are prompting the livestock industry and meat manufacturers to use additives, like prebiotics.
Key Market Trends
Increased Meat and Seafood Consumption
The Asia-Pacific region is the leading compound feed producing and consuming region in the world, thereby inflicting a direct impact on the feed prebiotics market. Demographic change in the Asia-Pacific is primarily characterized by proliferating middle-income households and rising levels of income, which have led to changes in dietary preferences of the population, thereby, resulting in an increased per capita consumption of meat and seafood. With greater awareness among the population regarding the importance of protein-rich diets, an increase in the consumption of animal protein sources is expected.?? According to the Food and Agricultural Organization’s (FAO) data for the period of 2010-17, fish production in the region increased from 16.02 million tons in 2010 to 17.9 million tons in 2017. To date, the production, solely from aquaculture, has continued to increase at a steady rate of 5% since 2016. ?Therefore, livestock and aquaculture yields are expected to improve by way of adoption of better feed management practices and increased use of feed additives such as feed prebiotics in the region, thereby driving the market during the forecast period. ?
Inulin Dominates the Market of Feed Prebiotics
The inulin segment of the market accounted for a share of 38.5%, in 2019. Inulin has been proven to be beneficial to aquaculture and it is extensively used as an additive in the feed for carp, shrimp, and tilapia. Through the process of fermentation, inulin becomes healthy intestinal microflora, bifidobacterium. The raw material for inulin, chicory root, is also used as raw materials for other lucrative businesses, like the coffee industry. Of the total inulin production, nearly 20% is utilized by the animal feed industry. Human consumption is a competing market, due to the availability of inulin for the feed industry. Although the R&D expenditure on inulin has remained high, the extensive usage of inulin in animal feed, due to its multiple positive effects on animal nutrition, has led to the sustained growth of the inulin segment of the global feed prebiotics market in the Asia Pacific region.
The Asia Pacific feed prebiotics market is fragmented, with the top global and regional players competing fiercely with the local players for significant market share. The major players in the market are Alltech, Inc., Cargill, Inc., Beneo GmbH, FrieslandCampina Domo, and Beghin Meiji (Tereos S.A.), among others. The focus on quality, through extensive investment in product R&D, is the most adopted strategy of the leading players across the region. The major investments are directed toward product-line expansions and the innovation of new products, for expanding the customer base.
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