The France pet food market is projected to register a CAGR of 4.6% during the forecast period (2020-2025). French consumers are increasingly careful about the health of their pets, and the pet food market has followed this trend of pet humanization and nuclear families drove the strong demand for premium pet products in France. A large portion of the pet food sector is focusing on high-quality food products and services for pet owners. Most French hotels and restaurants allow dogs and many also provide pets with food and water. There are even exclusive dog restaurants. Economic independence, the rise in the number of millennial pet owners, and the shift in the way pets are viewed is driving the market growth. The France pet market is consolidated with the presence of many international players such as MarsMars, Incorporated, NESTL? SA, Hill’s Pet Nutrition, Inc., United Petfood, and Diamond Pet Foods.

Key Market Trends

Rising Trend of Pet Humanization

Pet humanization is a result of changing demographic patterns, rising nuclear family, and a shift in consumer preferences. There has been a shift in the way pets are being viewed, which influenced the purchasing decisions of pet products. ?According to the European Pet Food Industry (FEDIAF), population owning at least one cat or one dog, in 2018 was 29% and 21% respectively in France and is further expected to grow during the forecast period. In 2018, the cat and dog population was 13.5 million and 6.9 million respectively while the population in 2016 was 13.4 million and 7.3 million. As consumers become progressively more concerned about the health of the pet, particularly about diet. Furthermore, they highly prefer natural and organic products.?

Dry Food Dominates the Market

There has been a rising concern regarding pet food, health, and safety due to the trend of pet humanization. The growing human-animal bond defines consumers’ willingness to spend on their pets. According to the Federation of Food Manufacturers for Dogs, Cats, Birds, and other pets(FACCO), in 2019, the pet food sales accounted for 1.20 million tons out of 1.9 million tons manufactured. Among the total pet food sold, dry pet food accounted for 0.84 million tons, and wet food accounted for 0.30 million tons of wet pet food products. Additionally, in 2019, 48% of the food produced is exported which accounted for 0.91 million tons. As consumers are gradually starting to view their pets as children; consequently, they are becoming more aware of diseases that result from poor nutrition, and are willing to spend more on food.

Competitive Landscape

The France pet market is consolidated with the top players occupying a major share in the market. The competition in the market is driven by consumer loyalty. Since pets would crave for the same kind of food every time during any particular growth stage, gaining a market share of competitors is very tough in the market. Some of the dominating players are MarsMars, Incorporated, NESTL? SA, Hill’s Pet Nutrition, Inc., United Petfood, and Diamond Pet Foods. These players are product launch and merger & acquisition as their market strategy to strengthen their position in the market.

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