North America Food Colorants Market is projected to grow at a CAGR of 4.7% during the forecast period 2020-2025.

  • Increasing demand and consumer preference for minimally processed foods and health-promoting properties of natural colorants are expected to drive the natural colors market, twice as fast as the synthetic market.?
  • North America is driving the food colorants market followed by Europe. Rising health consciousness of natural food colorants, favorable food safety standards, popularity of clean label products and huge R&D investments are favorably driving the market.?



Key Market Trends

Growing Demand for Clean Label Products

Clean-label ingredients are consumer-friendly ingredients, which are natural, organic, non-GMO, and very minimally processed. Clean label products are 100% natural, non-GMO, and organic. The demand for natural ingredients is growing, owing to the increasing health concerns of the customers, regarding the adverse health effects of artificial ingredients. Furthermore, consumers demand clean labels on products to know what exactly they consume and at what levels. Their interest in identifying the ingredients present in products has triggered the clean label products market.? Consumers in the region are highly concerned about the long-term effects of synthetic colors on health, and so prefer natural colorants in their foods, this, in turn, boosting the market studied.

United States Dominates the Market Studied

The stringent norms for food colorants in the United States is primarily due to the rising incidences of foodborne illness and increasing demand for safe food products, free from obnoxious food additives. Currently, the market is dominated by synthetic food colorants but the shifting trend of consumers towards natural food colorants is estimated to drive the latter at the highest possible growth rate. ?Moreover, Canada is expected to follow the U.S. in terms of opting for those colorants that are officially listed and validated for their safety of use in the food products. Additionally, FDA regulations also require certified and exempt colors to be declared as “artificial color” or “artificial coloring” on the food labels. Color manufacturers must prove to FDA that all coloring used in the U.S. is safe. FDA publishes a “positive list” of safe colors, which includes every compound that can be used.?

Competitive Landscape

The North America Food Colorants report profiles companies like Chr Hansen holdings, DSM, Sensient technologies, D.D. Williamson & Co. among others. To gain market share, these companies are adapting numerous market strategies like innovative product development, partnerships, mergers & acquisitions, and expansion of existing facilities.

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