Europe Dairy Based Beverages Market is projected to register a CAGR of 4.85%, during the forecast period of 2020-2025.

  • The consumer demand for convenient and healthy on-the-go snack options is the primary attribute for the sales of dairy snack products all over the world. The changing lifestyle of consumers, involving the consumption of smaller meals, is leading to increased consumption of snacks. Hence, dairy snacks, being the healthier and nutritional option, are witnessing increasing demand.?
  • Dairy-based snack products are naturally high in calcium content, and hence, are perceived as a nutritional snacking option. The health benefits of probiotic drinks, especially their ability to improve digestion and the immune system, are attracting consumers across all age groups.?
  • Health and wellness trends have led to the inclination of consumers toward low fat, lactose-free variants, and calcium rich variants of the dairy snacks. ?



Key Market Trends

Rising Awareness for Healthy Snacking

Many people are increasingly looking for a convenient snack that delivers health benefits and that tastes good and offers an enjoyable food experience. The dairy industry is able to offer less processed products for easy eating experiences that go beyond the traditional three - square meal experience. The increased health awareness and consumer willingness to experiment have led to the development of dairy snacks, thus, allowing different products to include cheese, yogurt, butter, buttermilk, ice-cream, and lactose-free milk as ingredients. The nutritious snacks are often eaten between breakfast and lunch, and are often less processed, such as snacking cheese, yogurt, and smoothies, as it contain nutrients, which in turn boosting the market studied growth.

Supermarkets/Hypermarkets holds a Prominent Share in the market studied

Owing to a huge retail space catering to a wide variety of preferences, supermarkets/ hypermarkets are dominant channels for the sales of dairy snacks across the region. Factors, such as business expansion and rising number of hypermarkets and supermarkets, add to the sales of these retail formats and significantly contribute to the market studied. The increasing market share of the supermarkets/ hypermarkets segment has, in turn, increased the demand for purchasing products in bulk, as customers want to make fewer trips to the store and receive more value for their money. This has, in turn, increased the sales of dairy snacks across the region.?

Competitive Landscape

The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. ?Some of the major players in thte market studied are Nestle SA, Danone Groupe SA, FrieslandCampina, Arla Foods amba among others.

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