The Canadian cosmetics product market is projected to register a CAGR of 6.45% during the forecast period (2020-2025).

  • The market was driven by the consumer attitude, that the cosmetics products they use improve their quality of life, in terms of looks, which extended across every age group.
  • The increasing demand for anti-aging products and innovative and eco- friendly packaging designs are attributing the market growth in the country. The online retail channels are also influencing sales of cosmetics in the country.



Key Market Trends

Innovations in Packing and Design have Contributed to the Growth of Cosmetic Products in the Region

Consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetics products. Manufacturers are offering a wide variety of innovative choices and creative technologies to serve the market. Various big companies are showing innovative changes in packaging and design. For instance, Procter & Gamble recently announced a major shift to the plant-derived packaging for some of its leading global cosmetic brands and is using sugarcane-derived plastic from Brazil’s Braskem. In addition, L’Or?al recently helped to reduce the environmental impact of its packaging by introducing two new assessment tools, namely, Sustainable Packaging Scorecard (SPS) and Packaging Impact Quick Evaluation Tool (PIQET), to its package design process.

Hair Cosmetics is Projected to Grow at a Significant Rate

Several countries are thriving and predicted to become the fastest-growing regions in the beauty and personal care segments over the next five years. Due to high concern for hair care, there is a rise in the demand for specialized products. Hair textures vary from person to person, and so do the hair- and scalp-related issues. Some people might have damaged or dry hair, while others have to deal with breakage and hair fall problems. Not only the younger and dynamic population of the country, but older individuals are also interested in buying products, like hair dyes, hair growth oils, and serums. Those aged over 60 years are generally more interested in quality, how long things last, and value for money, and are unlikely to be rushed into unplanned purchases. Senior consumers are also the most loyal to branded and recognized products.

Competitive Landscape

The major emerging market players targeting leading brands are making strategic acquisitions of the market leaders in more mature and sophisticated markets. Acquiring these brands enables diversification and gives these players access to stable cash flows and further growth opportunities. The cosmetic products market witnesses high competition, with the dominance of major global players. Various players are entering the market, to tap the untapped potential of the cosmetic products market. Some of the major players in the Canada cosmetics products market are L’Or?al Group, Beiersdorf AG, The Est?e Lauder Companies Inc., and Oriflame Cosmetics SA.

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