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Russian ceramic tiles market is anticipated to register growth numbers during the forecast period. During 2017, the ceramic tile market in Russia suspended a two-year decline, which was a result of negative dynamics in the economy and a decline in household incomes. This helped expensive foreign products to enter the market and occupy a significant part of it. As a result, by the end of 2017, there were about 25 production sites for the production of ceramic tiles and porcelain tiles in Russia. Ceramic tiles successfully compete with other types of flooring and cladding, therefore there is a steady demand for it both from the population and in the segment of industrial and commercial construction. During the study period, the share of the total production of ceramic tiles to the total production of floor coverings decreased from 41.9% to 38.5%. The main factors determining the development of the market of ceramic tiles and porcelain tiles include the economic situation of the country defined through the dynamics of GDP, population incomes, growth rates of industrial production, trade, and inflation, the low exchange rate of RUB (Russian Rouble) against major world currencies contributed to a rise in the cost of imported products. Factors like housing renewal programs proposed in the major regions of the country which is similar to the renovation program in Moscow, decrease in mortgage rates and implementation of large infrastructure projects in the country are forecasted to boost the ceramic tiles market in Russia.

Key Market Trends

Wall Coverings Segment Occupied the Major Share of the Market in 2018

Ceramic tiles that are used as wall coverings occupied a major share of the market during 2018 and constituted more than 41% of the market. Ceramic tiles used as floor coverings occupied the second larger share of the market and followed by the tiles that are used for other applications.

Kazakhstan is the Largest Market for Russian Ceramic Tiles

During 2017-2019, the exports of ceramic tiles experienced unstable dynamics and an increase in 2019 by 1.1% compared to the previous year. Russian ceramic tiles have a great demand in many foreign countries. Kazakhstan imported ceramic tiles from Russia which are worth USD 57.6 million, followed by Belarus with USD 18.9 million and Germany with USD 13.1 million. The exports from the Moscow region dominated the market with 30.3%, followed by exports from the Oryol region with 13.6%.

Competitive Landscape

The report covers major players operating in the Russia Ceramic Tiles market along with their product portfolio, key financials, and developments. The market is transforming and is facing high demand from global players. The threat of substitute products is rising in the region and the key players are focusing on strategies to overcome the challenges through adoption of technological advancements for product innovation and process automation.

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