North America held more than 20% of the market globally in the production of small home appliances in the year 2015. The simplified lifestyle and convenience are adding to the growth of the small home appliances market in the North American region. The growth has been slowed in the year 2019 when compared to other regions globally. However, the growth in the North American region is driven by growth in various categories of small home appliances including vacuum cleaners, small kitchen appliances, and air purifiers.

Product configurations with new/advanced controls are the leading trends within the small domestic appliance market. Consumer wish of simplification is driving the demand for small home appliances market in North American regions. Small appliances with IoT and connectedness with mobile systems, apps that make consumer life convenient are a major force driving the market. Multifunctional small appliances with new features expected to influence the growth of the small domestic appliance market in a positive direction.

Key Market Trends

United States is Leading the Market

The increase in the number of households along with hectic lifestyles is leading to the growth of small home appliances in the United States market. Innovation, performance, and premiumization in the making of small domestic appliances are leading to the growth of the market and increasing the demand of small home appliances. Small home appliances that are portable and allow easy cooking with efficient time utilization will lead to higher sales in the upcoming years.

Moreover, government regulation and mandatory use of energy-efficient appliances will facilitate the growth of energy-efficient small home appliances including cookers, vacuum cleaners, rice cookers, and other small home appliances.

Increasing Exports of Vacuum Cleaners from Canada

The Canadian vacuum cleaner market is expected to grow at Cagr of 2% from 2020 to 2025. According to a global consumer survey, Canadian households have approximately 86% of the penetration of vacuum cleaners in the market. Powerful vacuum cleaners that are versatile are leading to the growth of the segment. There is an increase in exports of vacuum cleaners in the year 2019 as compared to 2018. Automatic and robotic vacuum cleaners are also demanded within the country. An increase in smart homes in Canada is leading to the demand for Cordless vacuum cleaners are the latest trend in the market.

Competitive Landscape

The Small Domestic appliances market in North America is competitive in nature and has high fragmentation. Innovative design and differentiation of products can help manufacturers capturing the market. New technologies introduction will lead companies to introduce more products to the market. Small Startups are entering the market and innovating new products to reap the benefits of rising consumption of appliances in the market.

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