Canada home textile market is expected to register significant growth, owing to the growing demand of digitally printed home textiles. This is attributed to the high standard of living, inclination towards luxurious lifestyle along with high disposable income of the population. Moreover rising number of household constructions is expected to boost the market growth. Consumers who renovate their homes, look for unique designs, styles, and colours in home textiles that could provide an aesthetic and modern look to their homes. Key factors driving the robust growth rate of Canada include surging per capita expenditure, availability of potential consumers in the market, increasing investments by major regional players, improving lifestyles of consumers etc. are driving the demand of home textile in the market.

Key Market Trends

Increasing Consumers Spending on Home Improvement Activities

iThe consumers are increasingly spending on home improvement and remodelling as per the latest interior trends. Consumers nowadays are aware of the latest interior design trends and unique designer home textile products. Also, the proliferation of online shopping portals has played a major role in generating interest among consumers to seek the services of interior designers to renovate their homes. Therefore, the growing sensibilities toward aesthetic household furnishing and rise in the number of home renovations will drive the Canada home textile market during the forecast period. Innovation and portfolio extension leading to premiumization, increased consumer spending on home renovation and household furnishing, and growing construction industry will drive the growth of the market.

Growing Bed Linen and Bed Spread Segment

Bed linen includes bedspreads, blankets, mattress, mattress covers, pillows, duvets, duvet covers, and bed covers, among others. It also includes bathrobes, bath towels, and bathmats, among others. The bedroom linen segment witnessed strong growth over the past few years and in the forecast period due to escalating consumer interests towards oversized beds and mattresses. In addition, premium and designer bed with numerous functional benefits are gaining wider acceptance and driving value gains in the market.

Competitive Landscape

The report covers major international players operating in the Canada home textile market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

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