The home textile industry in Indonesia is one of the top economic contributors and largest employment sources in the country. There has been a consistent increase in exports of home textiles from Indonesia. Home textile is seen as having good prospects in Indonesia, especially with the number of urban households increasing at around 2% per year. There was also an increase in average gross income in 2019, allowing consumers to spend more on home textiles. Increasing inclination towards upgrading the interior of the households along with demand for decorative and durable home textile products are some of the major factors expected to drive growth of the market.

Key Market Trends

Growing Urbanization is Driving the Market

Rapid urbanization and industrialization have resulted in improvements in the standard of living along with an increase in the disposable income of the population. These are some factors projected to support the revenue growth of the Indonesia home textile market. With the increasing availability of premium products with numerous functional benefits, the market is gaining strong traction among consumers. Indonesia’s home textile market is anticipated to grow at an increased rate due to the growing fashion sensitivity of urban consumers towards home furnishings, growing demand for digitally printed home textiles and rapidly mounting fashion trends in home textiles.

Growing Bed Linen and Bed Spread Segment

Bed linen includes bedspreads, blankets, mattresses, mattress covers, pillows, duvets, duvet covers, and bed covers, among others. It also includes bathrobes, bath towels, and bathmats, among others. Bed linen accounted for the highest market share. This dominance is primarily due to the increasing consumer preference for quality over brands. This has encouraged manufacturers to offer new and improved quality products with attractive designs.

Competitive Landscape

The report covers major international players operating in the Indonesia home textile market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

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