Vietnam’s home textile industry plays an important role in national socio-economic development of the country. Vietnam’s flourishing textile industry is increasing rapidly, which is making the country one of the most popular destinations in Asia for textile investment. Rapid urbanization, improved standard of living coupled with increasing spending power are some of the key factors anticipated to support revenue growth of the market in the region. Furthermore, increasing inclination towards modernizing the interior of the households is resulting in huge demand for home textile products such as bed sheets, pillows & covers, curtains, etc.

Key Market Trends

Growth in Urbanization is Driving the Market

Vietnam home textile market is experiencing growth due to emerging young consumers and growing disposable incomes with the coming of the urbanization. Urbanization refers to the population shift from rural areas to urban areas. Rising levels of urbanization have resulted in an increasing number of new households being setup. Rising urbanisation trends owing to improve the standard of living of the population will also drive the growth of the market.

Growing Bed Linen Segment is Driving the Market

Bed linen includes pillow covers, bed covers, bed sheets and duvet cover. A key reason responsible for increased spending on bed linen is the growing awareness over the numerous physical and mental benefits offered by good sleeping. Factors driving the growth in the country include expanding retail networks, easy access to a range of products and increased demand for designer and luxury bed linen.

Competitive Landscape

The report covers major international players operating in the Vietnam Home Textile Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

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