China has become an important production hub for mattress manufacturing. China’s Mattress market has developed rapidly due to the growing population in China, increasing income levels, and the booming housing market. Other major reasons include the growth of international trade in current times. Mattress manufacturing is a highly profitable market in China, but margins are squeezing due to rising material and labor costs which can also hinder the growth of the market.

China’s mattress industry is still affected by other factors such as the speed of renovation of existing houses, expansion of the new houses, and innovation in traditional sleep concepts. Consumer groups are expanding in the China mattress market and have the potential for further development.

A functional and healthy mattress is highly regarded by consumers in the market due to changing lifestyles and sleep disorders in the people. Replacement of bedding is forecasted to lead to the growth of the mattress market in China. Social e-commerce channels such as Twitter, Tuoke, and Pinchao, are also huge role in the development of China sleeping market.

Veldeman Group, a manufacturers of integrated sleep systems in Europe established Zhongbiweida Technology Sleep Co., Ltd. in Shenzhenin April 2019. The company has established the center to expand in Asia-pacific market. Veldeman Group collaborated with Suning as its preferred platform for the brand to enter the Chinese market.

Key Market Trends

China is the Major Exporter of Mattresses

There is a growing export of mattresses from China and it is the world’s largest mattress exporter to the major mattress markets. China holds more than one-third of the total mattress exports representing about 33% of the total market. The top five exporting destinations for China mattresses include Thailand, Itlay, United States of America, Vietnam, and Australia.

Memory Foam Mattresses Demand is expected to grow in the China Mattress Market

Memory Foam mattresses in China still have a low share as compared to other mattresses types. Due to traditional consumption habits of Chinese and low income of the resident’s memory foam mattresses are still in the developmental phase in China. Product development will be mainly driven by the urbanization of the population and expanding residential areas. Consumer preference is also changing in the market and they are accepting the concept of healthy sleep which might escalate the demand of mattresses further. The demand for innerspring and latex mattresses is also expected to increase in the market.

Competitive Landscape

The Chinese Mattress market is fragmented and has high intensified competition within industry players. There is a high homogeneity of products manufactured in the market; however, brand awareness among consumers is likely to drive the market further. Low- range products have high competition in the market while high-end products are mainly developed by international companies in the market. Consumers are price-sensitive and price competition is rising in the market.

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