The platinum market is expected to witness a CAGR of over 3%, globally, over the forecast period (2020 - 2025). Stringent environmental regulations to reduce hazardous emissions from automobiles and increasing demand from jewelry are driving the market. On the other hand, unfavorable conditions arising due to the COVID-19 outbreak are hindering the market growth.

  • The platinum market growth is expected to increase, during the forecast period, owing to the increasing demand for exhaust systems in the automobile industry.
  • Asia-Pacific represents the largest market and is also expected to be the fastest-growing market over the forecast period, owing to the increasing consumption from countries, such as China, India, and Japan.



Key Market Trends

Growing Demand for Exhaust Systems in Automobile Industry

  • Platinum is naturally available metals in the form of ore and is 30 times rarer than gold. Platinum is one of the catalysts present in automobile exhaust systems. They help in eliminating or neutralizing the harmful elements from the car exhausts and accounts for 40% of the world’s total platinum consumption. Additionally, the global 2019 production through mining and recycling stood at around 8.1 million ounces.
  • Typically, a diesel automobile exhaust contains about 3-7 grams of platinum and it may vary with the brand and type of vehicle. Growing environmental concerns regarding carbon dioxide emission and to obtain net-zero emissions are expected to drive the market.
  • Growing investments in hydrogen fuel cell vehicles and their successful trails are estimated to offset and increase the platinum demand for automobiles, which declined due to consumer shift from diesel to petrol and petrol hybrid vehicles.
  • Fuel cell electric vehicles use double the amount of platinum compared to internal combustion vehicles. In fuel cell vehicles, hydrogen is used as fuel and platinum (being the most effective and durable catalyst) enables the chemical reaction with oxygen in the air that produces water and electricity. Electricity generated is used by the electric motor and water is emitted through exhaust, thereby, achieving zero emissions.
  • The growing need to curb emissions, to reduce greenhouse gas impact on the environment, is expected to drive the market studied during the forecast period.



Asia-Pacific to Dominate the Market

  • Asia-Pacific is expected to dominate the market studied during the forecast period, due to an increase in demand from countries, like China and India.
  • In countries, like India and China, platinum demand is mainly dominated by the growing demand from the jewelry segment. China accounts for about 50% of the total platinum consumption in the jewelry segment, whereas India’s demand was estimated at 175 kilo ounces, which is around 6% demand in the jewelry segment. The growing aspirations toward jewelry among current millennials are expected to drive the market.
  • Platinum is used as a catalyst in various chemical manufacturing processes. India and China are the largest chemical manufacturers in the world, due to their flexible environmental regulations, unlike Europe, and low labor costs.
  • Platinum characteristics, like biocompatibility, high mechanical resistance, and low corrosive properties, make it uniquely suitable for a variety of medical applications. It is used in surgical instrumentation, electro-medical implants, and orthopedics. Platinum-based drugs, like cisplatin, are used in medication to treat various types of cancer.
  • The aforementioned factors, coupled with government support, are expected to contribute to the increasing demand for the platinum market in Asia-Pacific, during the forecast period.



Competitive Landscape

The global platinum market is partially consolidated, with players accounting for a marginal share of the market. Few companies in the market studied include Anglo American Platinum Limited, Norilsk Nickel, Northam Platinum Limited, Impala Platinum Holdings Limited, and Sibanye-Stillwater, among others.

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