Natural decrease will drive depopulation in Italy up to 2040, despite positive net migration. The ageing trend will affect the country’s demographics as older groups surge and birth and fertility rates remain extremely low. Italians should carry on experiencing high average life expectancy, but ageing and modern lifestyles will exacerbate certain health issues. Urban shift will continue at a moderate pace but will be focused on smaller urban areas.

Euromonitor’s Italy in 2040: The Future Demographic report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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