Key Findings
The European track & trace solutions market is predicted to reach a CAGR of 12.84% over the estimated period, 2019-2028. The implementation of mandatory track and trace regulations and standards to reduce batch recalls, packaging errors, counterfeiting, and reimbursement fraud are contributing to the high growth rate of the market in the region.

Market Insights
The potential of the European track & trace solutions market growth is analyzed by segregating the region into Belgium, Russia, Germany, the UK, France, Italy, Poland, and the rest of Europe that includes Demark, Spain, and others. Russian serialization regulations came into effect on 1 January, 2020, which cover all prescription and over-the-counter medicines manufactured or imported into Russia. These products require scannable barcodes on drug packaging and electronic reporting of transactions throughout the supply chain. Belgium is one of the leaders in pharmaceutical R&D investments per inhabitant. In 2018, the pharmaceutical companies invested nearly EUR xx billion, which was a huge 40.6% increase over the past 5 years. The growth of pharmaceutical companies will create demand for track &trace solutions in the country.
The Polish pharmaceutical industry is propelled by an increase in the elderly population and related diseases, availability of cost-effective medicines, and clear regulatory guidelines. The robust pharmaceutical market needs track & trace solutions to increase transparency and avoid counterfeit products. In Spain, almost hundreds of small and medium pharma companies have initiated to implement serialization to ensure transparent supply chain operation.

Competitive Insights
Some of the distinguished companies operating in the region are Antares Vision SPA, Seidenader Maschinenbau GMBH, Adents, K?rber AG, SEA Vision SRL, Siemens AG, etc.
Our report offerings include:

  • Explore key findings of the overall market
  • Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
  • Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
  • Market Segmentation cater to a thorough assessment of key segments with their market estimations
  • Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
  • Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
  • Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
  • Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments