Europe Antibacterial Personal Care Wipes market was valued at US$ 1,396.84 million in 2018 and is projected to reach US$ 2,605.90 million by 2027; it is expected to grow at a CAGR of 7.9% from 2019 to 2027.
Antibacterial Personal Care Wipes are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This has propelled the demand for wipes among health-conscious consumers. To capitalize on the surging demand, manufacturers are introducing Antibacterial Personal Care Wipes for both male and female skin types. These factors boost the demand for wipes Europe. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers to build brand appeal and loyalty among consumers. For instance, Johnson and Johnson’s under the brand name Clean and Clear, offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, miniaturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which would in turn drive the growth of the wipes market during the forecast period.
Various R&D activities are undertaken by the key players to develop innovative products that have the least impact on the environment. Leading companies are focused on offering gentle Antibacterial Personal Care Wipes biodegrade in 28 days and are made of 100% renewable plant fibers to ensure that no waste is generated that might pollute the environment. Therefore, the development of new and innovative biodegradable Antibacterial Personal Care Wipes is projected to provide a huge growth opportunity for the key players operating in the market during the forecast period. For instance, in February 2018, Procter & Gamble Co. expanded its footprint in the natural category by launching Pampers Aqua Pure wipes. Aqua Pure wipes include 99% pure water and a touch of premium cotton. Therefore, the demand for natural and chemical-free wipes has surged over the past few years with the growing awareness about the side effects of the chemicals on the skin.
Based on product types, the anti-bacterial personal wipes market is segmented into sanitizing, skincare, and wound cleaning. The sanitizing segment held the largest share of the market in 2019 and is estimated to register the highest CAGR in the market during the forecast period. Anti-bacterial personal wipes are used for cleaning and disinfecting purposes and often come folded and wrapped for convenience. They are made of tissue, paper, or nonwoven and contain anti-bacterial ingredients which are effective at killing 99.9% of harmful germs. Most anti-bacterial personal wipes offer protection from a broad range of bacteria and micro-organisms.
By country, Europe Antibacterial Personal Care Wipes market is segmented into Germany, the UK, Russia, France, Italy, and Rest of Europe. The UK is the major market for the anti-bacterial personal wipes in Europe, followed by Germany and Italy. The demand for anti-bacterial personal wipes is expanding in the UK, due to the rise in concerns related to health and hygiene. The increasing incidences of infectious diseases causing several health hazards are encouraging the customer to be more inclined toward personal hygiene. Additionally, the government is introducing common public health initiatives include the promotion of healthy living to improve the quality of life through the prevention of disease. All these factors have raised the use of anti-bacterial personal wipes among the consumers of this country. The demand for wipes such as baby wipes has grown considerably over the past few years due to increasing expenditure on baby wipes products.
COVID-19 from the outset started in Wuhan (China) in December 2019 and has spread across the globe at an energetic pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the most affected nations, considering the degree of affirmed cases and pronounced passings as of May 2020.According to WHO, there are more than 6 million affirmed cases and nearly 3 lacks death cases across the world. COVID-19 has affected economies and undertakings due to lockdowns, travel bans, and business shutdowns. The consumer goods industry is one of the major business enduring genuine agitating impacts, for example, creation composes breaks, breaks in storing up because of lockdown and office shutdowns because of this emit. These segments have unimaginably affected the Antibacterial Personal Care Wipes market in Europe region.
ConvaTec Group plc , Diamond Wipes International Inc., Edgewell Personal Care, Guardpack, Reckitt Benckiser Group plc , and Rocklin are among the major players present in the Europe Antibacterial Personal Care Wipes market.
Overall size of the Europe Antibacterial Personal Care Wipes market has been derived using primary and secondary sources. The research process begins with extensive secondary research using internal and external sources to obtain qualitative and quantitative information related to the Europe Antibacterial Personal Care Wipes market. Additionally, multiple primary interviews were conducted with industry participants and commentators to validate and analyze the data. The participants who take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specialized in the Antibacterial Personal Care Wipes.