Women Health & Beauty Supplements Market Growth & Trends

The global women health and beauty supplements market size is expected to reach USD 68.96 billion by 2026, expanding at a CAGR of 4.75% over the forecast period, according to a new report by Grand View Research, Inc. Increasing intake of unhealthy, junk food along with prevalence of hormonal imbalances is resulting in increased demand for vitamin and supplements. Furthermore, growing global focus on active lifestyle and fitness is positively influencing the growth.

Rising disposable income, awareness regarding the benefits of dietary supplements, and branding aimed at targeting younger and middle-aged population is expected to significantly boost market growth. Additionally, growing focus on preventive health as a consequence of various initiatives to increase awareness about liver heath taken by public and private organizations to promote awareness regarding health will significantly boost the growth. For instance, in March 2019, a Kiss and Click campaign is launched by Amsety and Fatty Liver Foundation to increase awareness regarding liver health. The British Liver Trust is also launching various campaigns to increase awareness regarding different types of liver diseases and promoting early diagnosis.

Women Health & Beauty Supplements Market Report Highlights

  • In 2019, Asia Pacific was the largest regional market with a revenue share of nearly 39%, attributed to presence of a large target population base, availability of target products, and high awareness regarding active lifestyle
  • By product, vitamins supplements segment held the largest revenue share in 2019. It is difficult for pregnant and breastfeeding women to get enough vitamin A, and thus specialists recommend vitamin A supplements usually in the form of retinyl acetate, beta-carotene, or a combination of preformed provitamin A
  • Age 31 to 50 segment held the largest revenue share in 2019, as women in this age group are the largest consumer pool for multivitamin or mineral beauty supplements. A large portion of this population is highly influenced by social media. Thus, companies are focused on using social media platforms to promote beauty supplements as youthful and brightly packed products
  • By sales channel, direct sales channel held the largest revenue share in 2019. Key factor attributed to the dominance is the presence of large players offering significant discounts and flexible payment plans