Interactive Display Market Growth & Trends

The global interactive display market size is expected to reach USD 66.6 billion by 2027, registering a CAGR of 9.3% from 2020 to 2027, according to a new study by Grand View Research, Inc. Increasing adoption of interactive video walls in the education sector is expected to drive the market over the forecast period. In addition, the market growth can be attributed to escalating demand for digital teaching space that enhances the learning experience among teachers and students. Moreover, these video walls allow students to work together for collective learning.

Interactive display is observed to be extensively used in trade shows, museums, and exhibitions that require clear display and allow multi-touch. Interactive video walls and multi-touch enabled tables and kiosks allow customized/personalized viewing experience to visitors. In recent years, there has been a massive upsurge in the utilization of video walls for advertisements. The new-age technology attracts viewers as they offer comprehensive and advanced versions of the data than just visual sources of information. Thus, nowadays, service providers are striving hard to build innovative display technologies, which help in enhancing customer experience, increasing product awareness, and reinforcing the brand value.

Furthermore, strong growth in the market is attributed to increasing penetration of technologies such as interactive monitor and whiteboard, specifically in North America, which accounted for the largest revenue share in the overall market in 2019. Besides, the entertainment sector is witnessing a paradigm shift in the various approaches of advertisement display. Furthermore, interactive video walls and kiosks are used by companies as a medium of promotion to attract larger crowd.

Interactive Display Market Report Highlights

  • The market is anticipated to witness substantial growth in the years to come owing to rising emphasis on gamification in the education system and product adoption in various industries, including hospitality, BFSI, transportation, retail, and healthcare
  • By display type, the interactive kiosk segment dominated the overall market with a share of more than 70.0% owing to increased consumer preferences to shop without the need for interacting with sales representatives
  • North America led the market in 2019 owing to the presence of a large number of restaurants using interactive technologies, coupled with high presence of touch table, whiteboard and video wall solution providers in U.S. For instance, in 2016, the Renaissance New York Midtown Hotel opened interactive “living” hotel with corridors. This helped visitors to interact with digital displays projected along the corridor and a passage
  • New product development and expansion remain the major strategies adopted by the leading manufacturers in the market.