Procter & Gamble continues to actively steer towards science-based innovation and premiumisation. Furthermore, with e-commerce and digitalization of experiences escalated during COVID-19 pandemic, the company’s strategies towards new forms of branding and consumer interaction are expected to intensify. This report examines the company’s performance, and the opportunities and challenges for its long-term innovation and growth strategies.


Euromonitor International’s Procter and Gamble Co, The in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.