The global beard grooming products market grew at a CAGR of 5.6% during 2014-2019. Beard grooming refers to the practice of brushing, controlling, and maintaining beard by using various grooming products. These products mainly include beard oil, beard balm, beard shampoo, beard softener, beard gel, beard serum, etc. Bread grooming products are generally made up of carrier oils, containing vitamin A, D and E, synthetic or natural scents, and essential oils. These grooming products make the beard soft, shiny, smooth, and easy to style along with nourishing and moisturizing the skin under the beard. The rising interests in the maintenance of looks and appearances among men have led to the wide availability of beard grooming products across hypermarkets, supermarkets, online stores, specialty stores and pharmacies, among several other distribution channels.

The global beard grooming products market is majorly driven by the increasing image-consciousness among men, growing awareness towards maintaining hygiene and cleanliness, rising disposable income levels, growing penetration of e-commerce platforms, and the emergence of organic beard grooming products, among other factors. The growing number of targeted consumers along with the rising awareness about personal grooming among men further catalyzes the market growth. Moreover, the surging impact of celebrity endorsements of beard grooming products supported by the significant growth in the digital marketing sector, positively influences customer preferences towards high-end and popular products, globally. The rising proliferation of online retail platforms supported by various cashback offers, doorstep delivery services, availability of premium brands, and customer experiences have fueled the market for beard grooming products. Additionally, growing investments in several R&D activities have resulted in constant product innovations, thereby bolstering the market growth. Furthermore, several innovative marketing approaches by key players in compliance with the changing definition of masculinity has also augmented the demand for beard grooming products across the world. Apart from this, the rising health concerns about the usage of synthetic products have led to the increasing consumer inclination towards natural ingredients-based beard grooming products. Various organic components, such as argan oil, jojoba oil, sweet almond oil, castor oil, etc., are increasingly being used in men grooming products, thereby experiencing high demand. In addition to this, the wide availability of beard grooming products from different brands across several distribution channels is also augmenting the market growth. The above-mentioned factors will continue to spur the growth in the beard grooming products market over the forecast period. Looking forward, IMARC Group expects the market to grow moderately during the next five years.

Breakup by Product:

Beard Oil
Beard Wax
Beard Shampoo

Breakup by Type:


Breakup by Age Group:

Gen X
Baby Boomer

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Pharmacy Stores
Online Stores

Breakup by End-User:


Breakup by Region:

United Kingdom
North America
United States
Asia Pacific
South Korea
Middle East and Africa
Saudi Arabia
United Arab Emirates
Latin America

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being The Famous Beard Oil Company, The Man Company, Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Scotch Porter, Honest Amish, Murdock London etc.

Key questions answered in this report:

How has the global beard grooming market performed so far and how will it perform in the coming years?
What are the key regional markets?
What is the breakup of the market based on the product?
What is the breakup of the market based on the type?
What is the breakup of the market based on the age group?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the end-user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the global beard grooming market and who are the key players?
What is the degree of competition in the market?