Global migration is a key feature of today’s interconnected world, driving changes in the economy, society and consumer market. Immigration has been the main source of population growth in developed countries, while emigration can foster knowledge transfer and boost income. Companies nowadays need to adapt to a more diverse consumer base and seize the various opportunities brought about by migration in the retailing, food, beauty, fashion, real estate and financial sectors.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?br>• Identify factors driving change now and in the future

  • Understand motivation
  • Forward-looking outlook
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  • Take a step back from micro trends
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