Mobile e-commerce was the best performing retail format in 2020, with value sales increasing by over three quarters. However, this growth was from a low base. The value growth was mainly driven by third party delivery apps, as Rappi, Glovo or Tipti that facilitated online delivery and payment for retailers. As the pandemic went on, some retailers developed their own apps, whilst other retailers used WhatsApp to communicate with their consumers. Also, in a bid to encourage online activity in orde...

Euromonitor International’s Mobile E-Commerce in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Mobile E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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