Within Malaysian consumer foodservice, limited-service restaurants were the least impacted by the COVID-19 pandemic, even seeing outlet expansion in 2020. Since consumers became more price sensitive due to the economic impact of the pandemic, they preferred limited-service restaurants that tend to offer better value for money meals, especially set or combo meals. In fact, established brands like KFC, McDonald’s, Texas Chicken, Burger King, Marrybrown and A&W enjoyed positive growth in current va...

Euromonitor International’s Limited-Service Restaurants in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Limited-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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