The e-learning market is expected to grow at a CAGR of over 14% during the period 2019–2025.
The e-learning market is expected to display significant growth opportunities in the next five years. While the growth curve is uniform in terms of the number of users, the same is not the case by revenues; the average cost of content creation and delivery with the same is undergoing a consistent decline. The advent of cloud infrastructure, peer-to-peer problem solving, open content creation, and rapid expansion of the target audience has enabled e-learning providers to rein in economies of choice and offer course content at a competitive price. The rapid growth in internet connectivity in emerging economies, driven by the rising federal budgets, is likely to have a positive impact on market growth. While the growth prospects of the e-learning market remain stable, the rise of efficient sub-segments is changing the learning and training landscape gradually.
The global lockdown of education institutions, corporate, and government offices has caused major interruptions in students’ learning and education, disruptions in internal assessments, and the cancellation of public assessments. However, the outbreak of COVID-19 has paved opportunities for the growth of the e-learning segment. The lockdown is expected to boost the demand for e-learning platforms, resulting in a spike in the market during the forecast period. The demand might decline in the post lockdown period in 2020, especially in K-12 and higher education end-users; however, the market would witness steady growth during the forecast period.
The following factors are likely to contribute to the growth of the e-learning market during the forecast period:
• Increase in Use of Mobile Apps and Social Media
• Growth of Blended Learning in Education Technology
• Increasing AR & VR Applications in E-learning
• Higher Internet Penetration & Internet-Enabled Devices
• Growth in Global Workforce & Migration of Skilled Labor
The study considers the present scenario of the e-learning market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.
E-LEARNING MARKET: SEGMENTATION
The packaged content delivery segment is gaining popularity as this mode of learning is comfortable and offers a no-time-and-space constraint option. As this mode saves time because it nullifies traveling and reaches students in remote locations, it is cost-effective for students and professionals, thereby increasing its application. This mode of education costs 30−70% less than campus courses. In terms of revenues, North America is expected to contribute over $70 billion to the segment by 2025. LMS systems, which enables the easy collaboration of content, testing material, and information exchange among peer groups both in the academic and corporate world, is likely to capture decent share due the rapid proliferation of smartphones, and the development of interactive and gamified learning platforms. The corporate segment is likely to emerge another major end-user with companies opting for SaaS-based LMS as a plan for their employee career developments through their training. Software-as-a-service (SaaS) is now playing a major role in connecting organizations and employers through the cloud platform.
The self-paced learning segment will grow at a fster rate, follwoed by instructor-led e-learning modules. The segment is likely to maintan its dominance in the market during the forecast period. The growing preference for continuous learning and scaling new career opportunities of employees is driving corporates to use technology for accessing the content anywhere across the globe. Europe, Russia, and the UK have emerged as the major consumers for self-paced e-learning over the last decade. The US is the largest market in the world, with the potential to radically influence the prospects of the global e-learning market.
The training segment is expected to witness high growth in the APAC region. Examination training, especially for GRE, GMAT, TOEFL, and IELTS, is a major market opportunity in the region with a dearth for testing resources and the presence of a large learner segment. E-testing is indispensable in this context, with the APAC region emerging to be a major market for pre-examination training. Another major factor that is driving the adoption of technology-enabled learning in the region is aggressive government expenditure intended to revamp the conventional education models. The training, which includes professional, governmental-related, and academic, was estimated at about $113 billion in 2019, with a revenue share of 72% of the global e-learning market. Testing, on the other hand, was the fastest growing segment with market size of more than $40 billion, primarily comprising the administration of professional tests, including SAT, GRE, TOEFL, IELTS, GMAT, and several other exclusive and common admission tests across the world. The market demand for testing services is estimated at almost twice as much as training services since testing services are often consumed on a recurrent and paid basis, while courseware purchase and LMS access are often for a lifetime or an extended period.
The corporate e-learning market is majorly driven by increasing emphasis on talent enhancement and retention. Globalization is mandating a different set of functional and language skills for the critical workforce as companies expand their business presence across geographies. The corporate training market represents an excellent investment opportunity for vendors in the global e-learning market. In mature markets, large companies can be early adopters as their training programs, and content covers compliance, IT management, and industry-related courses. The UK is a potential market for corporate learning. A majority of organizations are focusing on enabling collaboration and knowledge transfer between remote teams, functional skill enhancement and cross-domain knowledge sharing, and training for entry-level employees and newcomers.
The higher education segment is observing high demand for digital courses, content, educational materials, and paid subscriptions for global e-learning platforms. The advent of massive open online courses has witnessed unprecedented traction among students of international universities and schools. Europe has a well-established market for e-learning in higher education.
The K-12 segment relates to public education bodies, primary, and secondary private education entities. The segment has played a major role in the consistent growth of global educational expenditure. Mobile devices and gamification tools play a major role in the K-12 segment. Several established and new companies are entering the global e-learning market, which is estimated to witness a cumulative annual growth rate of 16% by 2020. In the K-12 sector, tablets are the most used mobile devices. All online players in this market are rethinking their offerings to be a major player. Education technology plays an important and strategic role in changing textbooks to e-books.
Market Segmentation by Delivery Mode
• Packaged Content
• Learning Management System (LMS)
Market Segmentation by Learning Mode
Market Segmentation by Function
Market Segmentation by End-user
• Higher Education
INSIGHTS BY GEOGRAPHY
The demand for e-learning in the region is driven by better technological infrastructure, extensive reach of innovative learning and training solutions, and high awareness of e-learning over conventional offline learning models. With the increasing trend of using online courses and learning materials as a practical substitute for regular classroom teaching, the market in North America is experiencing tremendous growth. This is driving the popularity and acceptance of e-learning solutions. The high average disposable income of the population, the rapid proliferation of smartphones, and innovations in the development of interactive and gamified learning platforms are the main factors that are expected to fuel the market growth in the region.
Key Profiled Country
• North America
o South Korea
• Latin America
• Middle East & Africa
o South Africa
INSIGHTS BY VENDORS
Setting the price right to effectively gauge and capture the marginal utility of the potential consumer is a strategic challenge for vendors in the e-learning market. Since there are little safeguards to protect intellectual property, especially in terms of content copyright, it is necessary for vendors to innovate and offer better engaging content through effective ways constantly. This will enable them to better deal with the price-based competition that arises as a result of the growing concentration of players. Because of a large number of players and the face of rapidly evolving learning preferences, it is imperative for vendors to not only focus on customer acquisition but also retention. While freemium offerings with attractive short-term subscription pricing can help garner a large customer base, continuous investments in product development, especially through gamified and contextualized interfaces, can help them engage and retain the learning audience. Further, vendors also have to keep a continuous track of pricing of new entrants;. At the same time, price-based competition is not recommended, attractive prices can well detract buyers, and the same has to be effectively mitigated with innovation and product development.
• Apollo Education Group
• BlackBoard Learn
• British Council
Other Prominent Vendors
• McGraw-Hill E-learning Group
• Cengage Learning
• Cornerstone OnDemand, Inc.
• English Attack
• Open English
• LinkedIn (Microsoft)
• Think and Learn (Byju’s)
• Bright Little Labs
• Aula Education
• Whitehat Security
• Aveti Learning
• Age of Learning
• Elearn Australia
• Khan Academy
• Pluralsight Inc.
• unacademy (Sorting Hat Technologies Pvt Ltd)
KEY MARKET INSIGHTS
The analysis of the e-learning market provides sizing and growth opportunities for the period 2020–2025.
• Offers market sizing and growth prospects of the market for the forecast period 2020–2025.
• Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the market.
• Includes a detailed analysis of market growth drivers, challenges, and investment opportunities.
• Delivers a complete overview of market segments and the regional outlook of the market.
• Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the market.