Robust adoption of cloud-based AMD solutions will drive the Indian AMD solution market until 2023. The outcome of the Indian general elections 2019 will affect country policies and may increase uncertainty in revenue generation. 

The rapid digital transformation underway in the country and government initiatives, such as the Digital India Programme, will promote wider adoption of cloud-based AMD solutions. 

BFSI, service provider, and the government sectors will remain key verticals that drive the AMD market. As the Indian Government has taken a number of legislative actions and set up stricter frameworks to ensure stringent cybersecurity measurement, the overall awareness is high; this will prompt both government agencies and enterprises to adopt more thorough protection.

With the increase in the number of active users on the internet, India is continuing on its journey of digital transformation. The increased usage of digital platforms raises the cyber-risk potential of enterprises. Furthermore, the rapid adoption of cloud-based services, along with eGovernance initiatives and digital wallets, encourage Indian businesses to enhance the adoption of cybersecurity measurements. With the ongoing digitization in Indian industries, verticals that held personally identifiable information (PII) or sensitive personal information (SPI)—be it the BFSI, eCommerce sectors or public sectors—have increasingly come under the radar of cybercriminals. Several security vendors have revealed that cyber espionage groups target public sectors and enterprises to carry out advanced malware attacks. 

In addition to market growth analysis, the study highlights the key driving forces of the advanced malware detection market. Key drivers include the increasing sophistication of advanced malware attacks, which drives the need to identify unknown threats without relying on traditional malware detection tools alone; the increasing need to proactively manage business risks, which drives investment in advanced malware detection technology to prevent large and costly data breaches; the integration of advanced malware detection solutions to a broader security portfolio or to common security control points, which prompts investment in such solutions due to ease of deployment.

Market trends are analyzed for the study period 2017 to 2023, with 2018 as the base year. The vertical segmentation in this study includes sectors, such as the government, banking, financial services and Insurance (BFSI), service providers, manufacturing, education, and other sectors, such as pharmaceuticals, retail, logistics, oil and gas, energy, mining, agriculture, IT/ITES, eGaming, eCommerce, and BPOs.

Cisco, FireEye, and Trend Micro are the leaders in the Indian AMD market.

  • Is the Indian AMD market growing? How long will it continue to grow, and at what rate?
  • Are the existing competitors structured correctly to meet customer needs?
  • Who are the major solution vendors and what is their market share?
  • What will be the market trends, in terms of AMD solution adoption?
  • What are the vertical and horizontal market trends?
  • What are the growth opportunities and calls to action for the supply chain?