With its acquisition of Blue Buffalo for USD8 billion in 2018, General Mills became the fifth largest dog and cat food manufacturer in the world in terms of retail sales. Blue Buffalo is a premium pet food brand that offers natural products with high-quality ingredients. With strong sales through e-commerce and a successful launch into mass retail channels, Blue Buffalo has become a key component of the General Mills brand portfolio.

Euromonitor International’s General Mills Inc in Pet Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Pet Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.