COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic

This Decennial Strategy Review, published at the turn of the decade, reviews the strategy evolution & progression for GE Aviation through one of the most profitable decades for the Global Commercial Aviation market with the market continuing with its unbroken supercycle driven by strong tailwinds emanating from a multitude of favorable, demand side factors led by robust growth in passenger air traffic, decent global macroeconomic growth and a favorable crude oil price environment prevailing through most of the decade which has bolstered airlines profitability as well as driven fleet expansion led by the LCC segment. Supply side factors, led by the development & introduction of new & re-engined aircrafts by the industry OEMs, incorporating new, high bypass turbofan engines have stimulated replacement demand with technological evolution by the industry, focused on performance, safety, comfort and optimized operating economics, further catalyzing fleet replacement activity across airlines groups globally.

The report analyzes and reviews the strategic path taken by GE Aviation through the decade ending in 2019, leading to further consolidation of GE’s market positioning as the leading engine supplier to the global wide body aircraft market as a standalone engine manufacturer and its domination of the narrow body aircraft market through CFM, its JV with Safran. GE has been able to consistently maintain a huge & stable order backlog, has developed & scaled its aviation services business tapping into a substantial in-service engines fleet and has leveraged its deep technological capabilities from the military side of the business effectively to become the aviation propulsion behemoth that it is. 2020 will be another key year for GE as GE’s 9X engine, the largest jet engine in the history ever, will power the Boeing’s 777X for its test flight phase ultimately paving the way for certification and entry into service scheduled for 2021 now. However, managing things, with significant restructuring underway currently at parent GE, while tackling a very challenging commercial aviation market environment post the outbreak of COVID-19, with most key global economies projected to go into recession for 2020,will be critical for the company over near term.

This decennial review, thus, takes a macro view of the strategic developments and reviews the strategy pursuits & execution by the company over the 2010-2019 period and assesses its strategic significance as well as business impact & outcome for the company at the turn of the decade with a look at the road ahead. The report, therefore, is going to be quintessential & a must have for those looking for a longitudinal view, perspective and analysis on the company from a strategy perspective.

Relevance & Usefulness

  • Provides a macro view and longitudinal analysis from a strategy perspective quickly
  • Comprehensive review of the strategic decisions by the company through the decade & the road ahead
  • Unique, niche, focused & rooted deeply in the Strategy Domain
  • Strategic Planning & Decision-Making process
  • Analysis of Strategy outlook for the company for the near to medium term horizon
  • Based on Microsoft PowerPoint platform being custom-built for Meetings & Presentations
 

For Whom:
The report is a niche, key and vital information resource on Pratt & Whitney Inc. with its unique disposition & strategy focus. The report would be quintessential for those having strategic interest in the Company, and/or the Global Commercial Aircraft Turbofan Engines market and will be especially useful for Key Decision-Makers, Program & Project Managers, Procurement Managers, Top Management of Industry Players & Other Companies, Industry OEMs, Suppliers, Vendors, Airlines Groups, MRO Services Providers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, Financing & Leasing Companies, Researchers and all those associated with the industry.