This Decennial Strategy Review, published at the turn of the decade, reviews the strategy evolution & progression for The Boeing Company through one of the most profitable decades for the Global Commercial Aviation market with the market continuing with its unbroken supercycle driven by strong tailwinds emanating from a multitude of favorable, demand side factors led by robust growth in passenger air traffic, decent global macroeconomic growth and a favorable crude oil price environment prevailing through most of the decade which has bolstered airlines profitability as well as driven fleet expansion led by the LCC segment. Supply side factors, led by the development & introduction of new & re-engined aircrafts by the industry OEMs, incorporating new, high bypass turbofan engines have stimulated replacement demand with technological evolution by the industry, focused on performance, safety, comfort and optimized operating economics, further catalyzing fleet replacement activity across airlines groups globally.
The report analyzes and reviews the strategic path taken by The Boeing Company through the decade ending in 2019, led by the success of the 787 program, Boeing’s first scratch up aircraft program of the twenty first century, after significant initial teething troubles which has transformed the market dynamics completely by enabling airlines to open multiple, new city pairs by adopting a new point to point approach rather than the traditional hub and spoke model leveraging the capabilities of the 787 which has led to the ultimate demise of the behemoth Airbus A380 & the movement of iconic Boeing 747 away from passenger duties. Boeing also has made some rather debatable moves through the decade, making a radical departure from its traditional operating stratagem, which included the pursuit of a vertical integration strategy to counter increasing supplier consolidation entailing encroaching on to suppliers’ turf, ambitious bid for rapid development of a scaled services portfolio and the hasty decision at the start of the decade to introduce a new re-engined 737 variant, termed MAX, to swiftly take on the Airbus move to launch A320neo. However, managing things in a very difficult & challenging commercial aviation market environment post the outbreak of COVID-19, with most key global economies projected to go into recession for 2020, will be critical for the company, which already has too much on its plate to deal with, over near term with its number one priority being the return of the 737MAX fleet back into the air.
This decennial review, thus, takes a macro view of the strategic developments and reviews the strategy pursuits & execution by the company over the 2010-2019 period and assesses its strategic significance as well as business impact & outcome for the company at the turn of the decade with a look at the the road ahead. The report, therefore, is going to be quintessential & a must have for those looking for a longitudinal view, perspective and analysis on the company from a strategy perspective.
Relevance & Usefulness
- Provides a macro view and longitudinal analysis from a strategy perspective quickly
- Comprehensive review of the strategic decisions by the company through the decade & the road ahead
- Unique, niche, focused & rooted deeply in the Strategy Domain
- Strategic Planning & Decision-Making process
- Analysis of Strategy outlook for the company for the near to medium term horizon
- Based on Microsoft PowerPoint platform being custom-built for Meetings & Presentations
The report is a niche, key and vital information resource on The Boeing Company with its unique disposition & strategy focus. The report would be quintessential for those having strategic interest in the Company, and/or the Global Commercial Aviation market and will be especially useful for Key Decision-Makers, Program & Project Managers, Procurement Managers, Top Management of Industry Players & Other Companies, Industry OEMs, Suppliers, Vendors, Airlines Groups, MRO Services Providers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, Financing & Leasing Companies, Researchers and all those associated with the industry.