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The Global Web Analytics Market size is expected to reach $9.4 billion by 2025, rising at a market growth of 19.5% CAGR during the forecast period. Web analytics is used extensively to track and monitor user interaction patterns with websites by clicking and streaming data or information. This process involves the collection, analysis, as well as reporting of web-based data generated from these interactions, which provide insight into the customer’s demand and interest. Additionally, web analytics help to improve marketing strategies through data collected from mobile web data in order to understand the geographic distribution of customers. It helps marketers to develop and improve their marketing strategies on the demographic basis appropriately. These are some of the factors expected to drive the rise of the web analytics market in the years to come.

The web analytics market is expected to rise significantly over the coming years. Web analytics is a method that explores the effect of the website on users. It measures, collects, analyzes, and publishes site data in order to understand and streamline the use of the web. Web analytics software is used to evaluate if sites and pages are working properly. Website publishers use this program to monitor specific details like number of visitors, method of direction on the site, number of unique visitors, search engine keywords, links clicked on the site, time spent on the site, etc.

The importance of web analytics with the emergence of the Internet has raised the demand for analytics. This increased demand can be associated with the visualization tools that display the results in the dashboards. Such dashboards are widely favored by senior executives because they show actual value or development without the need for measurement or the need to manage any complex processes. Furthermore, analytics dashboards, various parameters like date range, user identity, and other attributes can be personalized.

Based on Application, the market is segmented into Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others. Based on End User, the market is segmented into Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix, Facebook, Inc., Google, Inc., Microsoft Corporation, Verizon Communications, Inc., and IBM Corporation are some of the forerunners in the Web Analytics Market. Companies such as, Inc., Adobe, Inc., MicroStrategy, Inc., Splunk, Inc., At Internet Ltd., SAS Institute, Inc., and Teradata Corporation are some of the key innovators in Web Analytics Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc.,, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.

Market Segmentation:

By Deployment Type

  • On-premise
  • Cloud

By Application

  • Targeting & Behavioral Analysis
  • Social Media Management
  • Online Marketing
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Others

By End User

  • Retail & ecommerce
  • IT & Telecom
  • Media & Entertainment
  • BFSI
  • Government & Defense
  • Travel & Hospitality
  • Healthcare
  • Others

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Australia
  • Rest of Asia Pacific
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • IBM Corporation
  • Google, Inc.
  • MicroStrategy, Inc.
  • Adobe, Inc.
  • Splunk, Inc.
  •, Inc. (Tableau Software, Inc.)
  • Teradata Corporation
  • Verizon Communications, Inc. (Yahoo!)
  • At Internet Ltd.
  • SAS Institute, Inc.
  • Facebook, Inc.
  • Microsoft Corporation