This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming increasingly challenging. As a result, Henkel has started to invest considerable sums in new product development, its sustainability agenda and the creation of new business models.

Euromonitor International’s Henkel AG & Co KGaA in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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