Asia Pacific is the largest region globally for rice, pasta and noodles. This is driven by traditional preferences and consumers trading up from unpackaged to packaged rice, as well as active innovations to localise flavours and nutritional positionings of noodles and pasta to the latest consumer demands. Future growth will come from trading up to packaged rice in more developing countries, as well as premiumisation in noodles to evolving consumer tastes.
Euromonitor International’s Rice, Pasta and Noodles in Asia Pacific global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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