Asia Pacific has the highest global CAGR for breakfast cereals, driven by hot cereals, muesli and granola, while consumers are concerned about the health positioning of flakes and children’s breakfast cereals. Distribution expansion to reach previously underserved consumer segments also drove growth. Future growth is expected to revolve around improving health positioning and convenience aspects, in addition to expanding flavour profiles that target local favourites.
Euromonitor International’s Breakfast Cereals in Asia Pacific global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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