Growth of non-alcoholic beverage market in India can be attributed to rising awareness about healthy lifestyle & wellness, rising disposable income and an increasing number of people consuming soft drinks and juices with their meals. Moreover, marketing activities by leading brands, including endorsements by leading film stars, have also been driving non-alcoholic beverage consumption in India. Also, changing tastes and preferences of consumers, and consumer propensity towards consumption of food & beverages has led to the rise in the consumption of non-alcoholic beverages.

The non-alcoholic beverage market is categorized into Carbonated Beverages & Non- Carbonated Beverages, among which Non-Carbonated Beverages have witnessed a faster growth and the category is expected to grow at a higher pace than Carbonated Beverages throughout the forecast period as well. Non-Carbonated Beverages category held the majority share in 2019, because of their health benefits, huge popularity and consumer’s preferences for a healthy lifestyle.

North India dominated the country’s non-alcoholic beverage market in 2019, and the region is expected to maintain its dominance during the forecast period. Some of the major players operating in India Non-Alcoholic Beverage market are Hindustan Coca Cola Beverages Pvt. Ltd., Varun Beverages Ltd (PepsiCo), Dabur Limited, Parle Agro Pvt. Ltd., Manpasnad Beverages Ltd., and others.
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020–2025
Objective of the Study:

  • To analyze and forecast the market size of India non-alcoholic beverage products market
  • To classify and forecast India non-alcoholic beverage products market based on category, by distribution channel, regional distribution, and company
  • To identify drivers and challenges for India non-alcoholic beverage products market
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India non-alcoholic beverage market
  • To conduct pricing analysis for India non-alcoholic beverage market
  • To identify and analyse the profile of leading players involved in India non-alcoholic beverage products market

The report performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analysing the service offerings, distribution channels and presence of all major manufacturers across the country.
TechSci Research calculated the market size of India non-alcoholic beverage products market using a bottom-up approach, where in data for various categories across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Non-Alcoholic products manufacturers, suppliers, and distributors
  • Organizations, forums and alliances related to non-alcoholic beverage market
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, India Non-Alcoholic Beverage market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Product Type

  • Carbonated Beverage Market
  • Non-Carbonated Beverage Market
Market, By Packaging Type
  • Bottle
  • Cans
  • Others
Market, By Pack Size:
  • Below 250ml
  • 250ml-1L
  • Above 1L
Market, By Distribution Channel
  • Modern Departmental Stores
  • Traditional Departmental Stores
  • Convenience Stores
  • Online and Others (Direct Selling, Pharmacies/Chemist, EBOs, etc.))
Market, By Region:
  • North
  • West
  • East
  • South

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in India Non-Alcoholic Beverage market.

Available Customizations
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.