Toys & Games Global Industry Almanac 2014-2023


Global Toys & Games industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the global toys & games market. Includes market size data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

  • The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
  • Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.
  • The global toys & games market had total revenues of $104,421.8m in 2018, representing a compound annual growth rate (CAGR) of 5.2% between 2014 and 2018.
  • Hypermarkets, supermarkets and hard discounters account for the largest proportion of sales in the global toys & games market in 2018, sales through this channel generated $14,356.0m, equivalent to 13.7% of the market’s overall value.
  • While growth in this market has remained healthy on a global scale, it has been constrained to an extent by the growing prevalence of digital alternatives including games consoles, tablets, and mobile phone apps.


  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the global toys & games market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global toys & games market
  • Leading company profiles reveal details of key toys & games market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global toys & games market with five year forecasts

Reasons To Buy

  • What was the size of the global toys & games market by value in 2018?
  • What will be the size of the global toys & games market in 2023?
  • What factors are affecting the strength of competition in the global toys & games market?
  • How has the market performed over the last five years?
  • How large is the global toys & games market in relation to its regional counterparts?