The global kids furniture market size is expected to reach USD 39.96 billion by 2025, exhibiting a 4.48% CAGR during the forecast period, according to a new report published by Grand View Research, Inc. The growth can be attributed to the popular trend of setting up houses with separate kids rooms. Rising demand for bright colored furniture to for the kids sharing the room is expected to bode well for the demand. Additionally, separate playrooms and study rooms is anticipated to further fuel the demand.

Rising popularity of online distribution channels has forced furniture manufacturers to venture into this market. Escalating real estate prices in the developed as well as developing countries is expected to impact the sizes of homes. This factor is anticipated to create the demand for foldable, smaller, and easy-to-move articles. As a result, the manufacturers focus on developing products that can be assembled and disassembled. Many manufacturers are entering into the market with assemblable sofas, chairs, and beds among other furniture articles. Campaign and IKEA are some of the market leaders for such products. Other than logistics, storing the old and unused furniture is easier with this type of furniture. All these factors are projected to drive the demand for foldable or assemblable furniture for kids.

Major manufacturers have realized the potential of the childrens furniture market and thus, are paying special attention to introducing product targeting this specific consumer base. In September 2019, Swoon launched a nine-piece furniture Little Creatives range of products. These products have been designed in collaboration to Studio Tilt. These products are available in attractive colors and shapes suitable for kids’ taste and d?cor needs. Such innovative product launches are expected to create growth opportunities for the market in near future.

The lucrativeness of the market has been attracting celebrities to enter the industry. In August 2019, Drew Barrymore launched Flower Home, a collection of bohemian kids furniture and d?cor available through online distribution channels. These products have playful prints and are available in pastel, bold, and bright colors for both bedroom and play spaces. In august 2019, Ashley HomeStore partnered with Delta Children and launched kids furniture, exclusively on the former’s website. The collection includes ribs, gliders, changing tables, and storage pieces and an assortment of products suitable for the requirements of toddlers, tweens, and teens. The company has upgraded its online platforms by using Augmented Reality (AR), which helps the buyers view different products in the setting of their house before the purchase.

Further key findings from the report suggest:

  • Beds, cots, and cribs segment accounted for more than 40% of market share in 2018, attributed to the rising demand for the products by consumers for infants
  • Cabinets, dressers, and chests is expected to witness the fastest CAGR of 5.4% from 2019 to 2025. Rising popularity of these products to store books and stationery is expected to drive the growth
  • Wood-based kids’ furniture accounted for more than 59% of market share in 2018, attributed to the first mover advantage of the products
  • Polymer-based segment is expected to witness the fastest CAGR of 5.1% during the forecast period, owing to the lightweight nature of the material
  • Major kids furniture market participants include Williams-Sonoma Inc.; Hooker Furniture; Bassett Furniture Industries; and Lulu & Georgia