The global disposable e-cigarettes market size is anticipated to reach USD 5.6 billion by 2025, expecting a CAGR of 25.0%, according to a new report by Grand View Research, Inc. Growing preference towards non-combustible tobacco products owing to less health risks is driving the market. In addition, rising adoption of vaping devices by younger generations on account of availability of various flavor infused vapes is expected to fuel the demand for disposable e-cigarettes over the forecast period.

Vaping devices are regarded as a safe alternative to conventional smoking and is considered an effective way to quit smoking cigarettes owing to less toxic content as a result of creation of vapor. Adoption of smokeless and ashless tobacco by the younger generation is likely to propel market growth. In addition, convenience factor posed by the disposable element in e-cigarettes has widely attracted the younger generation to adopt these products, requiring no charging or re-filling substances. Launch of new and innovative vaping devices is also anticipated to foster the adoption of these products. For instance, in June 2019, Ruishi Technology launched a disposable e-cigarette brand, RUi which sells chewing gum electronic cigarettes, designed with reduced nicotine content from 4.9% to 0%. The brand aims to grasp the need of young population to share instantly and thus, developed a disposable chewing gum e-cigarette.

Long term findings by various medical associations have determined e-cigarettes to be a safe alternative compared to conventional cigarettes. Different agencies have been setting standards for vaping devices in regards to encourage consumers to opt for safer alternative over tobacco smoking. However, stringent regulations by government bodies across different countries have resulted in ban on sales, distribution and advertisement of e-cigarettes, which is expected to hamper the growth of the market over the forecast period.

In terms of flavor, the market witnesses dominance of non-tobacco flavor in the market.These flavors are considered to draw attention towards e-cigarettes owing to reduced harmful effects. The most common and prominent non-tobacco flavors are sweet/candy, dessert, and fruit. Fruit flavors are gaining attention in the vaping industry as adolescents or young adults are easily attracted to the flavor pertaining to different fruits.

Offline retail stores witnesses the largest distribution channel of disposable e-cigarettes over the market with a dominating revenue based share of 66.8% in 2018. The presence of these products in vape shops, convenience stores, and specialty stores has deeply penetrated the product in the market through offline distribution channel. Tesco, a leading supermarket chain in U.K. showcase e-cigarettes and its varieties including disposable e-cigarettes.

North America witnesses dominance in the market with a market share of 50.2% in 2018. Rising adoption of the product by millennial generation and college graduates has positively affected the vaping devices as a safe alternative to tobacco, which, in turn, is anticipated to drive the regional market. The presence of key industry players such as Philip Morris International Inc. and R.J. Reynolds Vapor Company is projected to outgrow the market for disposable e-cigarettes over the forecast period.

Further key findings from the report suggest:

  • Non-tobacco flavor is expected to reach USD 3.6 billion by 2025, growing at a CAGR of 25.3% from 2019 to 2025
  • Fruit flavor was valued at USD 283.3 million in 2018 and is expected to reach USD 1.4 billion by 2025
  • North America is expected to witness substantial growth over the forecast period with a revenue based CAGR of 24.9% from 2019 to 2025
  • Europe is expected to witness the highest growth with a revenue based CAGR of 25.4% from 2019 to 2025
  • Top players operating in the disposable e-cigarettes market are Reynolds American Inc.; Imperial Brands; Japan Tobacco Inc.; Global Tobacco, LLC.; Turning Point Brands; Vapelux Distribution Ltd; PHILIP MORRIS PRODUCTS S.A.; Mistic E Cigs; British American Tobacco; and NJOY.