The global sourdough market is growing at a CAGR of 7.2% during the forecast period (2020-2025).

  • This market is mainly driven by the growing demand for bread types paired with health benefits among consumers. Also, rising demand for gluten-free sourdough products and fermented foods boost the sourdough market growth.
  • Geographically, Europe, followed by North America contributes the major share in the sourdough market owing to the increasing demand for gluten-free bakery and confectionery products and high-consumption of healthy foods in the region and the Asia- Pacific regions is registered to witness the fastest growth in the market owing to the increasing demand for different types of baked products and the availability of raw materials in superabundance.
  • However, factors such as high price of sourdough products in comparison to regular baked goods and shorter shelf life of the products restraint the market growth.

Key Market Trends

Increasing Demand For Gluten-free Sourdough Products

Surge in popularity of gluten-free products due to the increasing gluten intolerance across the globe have been boosting the sourdough industries. According to a survey in 2015 by NSF International, consumers are following the gluten-free diet for different reasons in the United States such as gluten gastrointestinal allergy, gluten skin allergy, celiac disease, health conscious diet or others. Among these, consumers suffering from gluten gastrointestinal allergies were found to be the largest group, followed by celiac disease and gluten skin allergic people. Also, according to Mayo Clinic, 3.1 million Americans are shifting towards gluten-free diet where 72 percent of them are classified as people without celiac disease avoiding gluten (PWAG). There is also a group of people ditching gluten without a celiac diagnosis owing to join the trend of gluten-free consumption.

Europe to Witness Significant Growth During Forecast Period

Countries in the European region, such as Germany, France, Italy and Spain are driving the market, where Germany is expected to remain as the largest market as Germans have been traditionally known to consume sourdough bread made up of wheat, spelt, and rye flours. Also, increased sales of private label sourdough in the region have fueled the market growth.

Competitive Landscape

The sourdough market is highly competitive in nature having large number of domestic and multinational player competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, merger, expansion, acquisition and partnership with other companies are the common strategies to enhance the company presence and boost the market.

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