The global insoluble dietary fibers market is growing at a CAGR of 7.8% during the forecast period (2020 -2025).

  • The market is driven by rising demand for functional foods due to health-consciousness. Also, stimulated government health programs and prolonged researches to spread consumer awareness regarding the benefits of functional food and its potential to reduce the risk of major disorders such as cardiovascular disease (CVC), cancer and osteoporosis have further boosted the market growth.
  • Also, new launches with formulations and enhanced product has fueled the market growth. For instance, Ingredion Incorporated, in 2017 launched new range of insoluble dietary fiber ’Novelose’ for fiber fortification & calorie reduction in pastas, baked goods, noodles and extruded products with lower impact on product texture, color and flavor and in 2018 launched ’Potex and Potex Crown’ insoluble dietary fibers which finds application in bakery, meat and savory products, and can absorb water up to 12 times their own weight which helps it to increase juiciness of meats or add moisture to baked goods.
  • Geographically, United States in North American region accounts for the largest share in the market, followed by Canada, owing to the increasing demand and health awareness of insoluble fiber supplements. In Europe, Germany and France collectively accounts for a considerable share in the market, which is followed by the Asia Pacific region where China and Japan are leading the market.



Key Market Trends

Increased demand for insoluble dietary fiber supplements

Trends in population demographics are in surge of dietary supplements of insoluble fiber due to the increase in the number of elderly and the desire for an improved quality of life, as well as increasing health disorders such as obesity, cholesterol, diabetes, diverticular diseases across the globe which can be cured by the increased usage of dietary fibers, thus drive the market growth globally. Also, government initiatives have paired with the researches to spread awareness among people regarding its consumption quantity and its benefits. For instance, Food and Nutrition Board (FNB) have given adequate limits on intake based on age and gender to keep nutrient level inside body. Other regulatory bodies supporting the market progress includes Food & Drug Administration (FDA), the United States Department of Agriculture (USDA), and the Canadian Food Inspection Agency (CFIA).

North America to drive the market

Countries in the North American region, mainly United States and Canada dominates the market share owing to the increase in intake of supplements based on insoluble dietary fibers and its use as an ingredient in most of the functional food and beverages. Besides all these beneficial factors it provides, government initiatives have fueled the market growth. For instance, FDA under U.S. Nutritional facts label in 2016 have mandated to prove the physiological benefits of the products mentioned under ’dietary fiber’ by the manufacturers, which influences them to evaluate and purify their products that leads to enhanced product development.

Competitive Landscape

The insoluble dietary fibers market is highly competitive in nature having large number of domestic and multinational player competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, merger, expansion, acquisition and partnership with other companies are the common strategies to enhance the company presence and boost the market. The key players in the market includes Cargill, Incorporated, Grain Processing Corporation, Ingredion Incorporated and InterFiber to name a few.

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