The surgical visualization systems market studied was projected to grow with a CAGR of nearly 9.3% over the forecast period. The major factor attributing to the growth of the market is the increase in the incidence of chronic diseases like ulceration, cancer, inflammation and other diseases, where there is the usage of endoscopy for diagnostics. According to the latest WHO data published in 2017 peptic ulcer disease deaths in India reached 57,658, colon-rectum cancers deaths 53,394. Such diseases require visual imaging systems for diagnosing and for operations. As the incidence of such diseases increase the market growth rises. Furthermore, increasing minimally invasive surgeries also propel market growth. However, the high cost of endoscopy procedures is the major drawback of market growth.

Key Market Trends

Colonoscopy Segment is the Fastest Growing Segment of the Surgical Visualization Systems Market.

A colonoscopy is a visual exam of the colon using a lighted, flexible fiberoptic or video endoscope. An endoscope is inserted through the anus and moved gently around the bends of colon. Viewing the colon like this helps the doctor check for conditions like colon cancer, noncancerous tumors, inflammation, infection, and bleeding.

The major factors propelling the segment growth are the increasing incidence of colon and rectum cancers, technological advancements in the devices and increasing diagnostic awareness in the population. According to GLOBOCAN 2018, the estimated number of colorectal cancers globally are 1,849,518, as the incidence of colorectal cancers increase the usage of these devices grows and thus the market growth.

North America Dominates the Market and Expected to do Same in the Forecast Period

North America is expected to dominate the overall market, throughout the forecast period. The market growth is due to the factors such as the presence of key players, high prevalence of chronic diseases in the region, and established healthcare infrastructure. Furthermore, beneficial government initiatives and an increase in the number of research partnerships are some of the drivers expected to propell market growth. In this region, the United States holds maximum share due to supportive healthcare policies, the high number of patients, and a developed healthcare market. According to the American Society of Clinical Oncology, for the year 2019, an estimated 145,600 adults in the United States will be diagnosed with colorectal cancer. These statistics give a clear picture of the high number of patients which is the major driver for the market growth in this region.

Competitive Landscape

The Surgical Visualization Systems market is moderately competitive and consists of several major players. Some of the companies which are currently dominating the market are Carl Zeiss Meditec AG, Fujifilm Corporation, Medivis, Karl Storz GmbH & Co. Kg, Laborie, Inc, CONMED Corporation, Stryker Corporation, Happersberger otopront GmbH, ACUTRONIC Medical Systems AG, Vantage Endoscopy.

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