Global baby food market is expected to register a CAGR of 6.67%, during the period of 2020 to 2025.

  • The global baby food market has experienced significant growth over the past few years, primarily due to the rising population of working women, rise in organized retail marketing, and their concern for good nutrition for their babies.
  • The changing demographics and societal structures are giving rise to the women workforce. These factors have played a key role in the success of the global market, particularly in the infant formulations category. The increasing awareness and knowledge over the importance and role of nutrition in an infant’s growth is significantly helping the global market.



Key Market Trends

Increasing demand for organic baby food

The rising number of malnutrition cases and health concerns for the overall growth of the babies represent the key factors driving the global organic baby food market. Improved economic conditions have resulted in increased expenditure by the parents. Therefore, they are willing to spend on high-quality and expensive products for the wellness of their babies. Also, organic baby food prevents the presence of any kind of pesticides in the baby’s system as it is made of fruits and vegetables that are not sprayed with chemical pesticides, and meat from animals that are not given antibiotics or growth hormones. It also does not contain any artificial flavors, preservatives or colors. Furthermore, urbanization and the growing working population, especially women, has encouraged convenience-oriented lifestyles, which is increasing the demand for organic baby food globally.

North America and Europe holds the major share in baby food market

North America and Europe are the leading regions contributing to a very significant market share in the baby food market. North America is the largest market in terms of revenue. The Asia-Pacific markets are expected to be very dynamic in the coming years, owing to its growing population and rising consumer spending in Asia-Pacific makes the region to look at for investments and expansion. The increasing retail penetration and awareness about the products, combined with an increasing purchasing power, are cited as the major reasons for the baby food market growth. Emerging markets such as India, China and Indonesia are the major growth contributors in the growth of the baby food market in Asia-Pacific.

Competitive Landscape

The global market for baby food is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Few of the leading companies in the baby food market are Nestle SA, Hain Celestial Group, Inc., Perrigo Company Plc., Danone, Hero Group, Abbott Laboratories, Mead Johnson & Company, LLC. and DMK Group among all.

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