The global packaged chia seed market is projected to grow at a CAGR of 5.8% during the forecast period (2020 - 2025).
- There is a growing awareness among the consumers regarding the health benefits delivered by chia seeds, which is expected to boost the global chia seed market over the forecast period.
- Packaged chia seed manufacturing companies are maintaining a high level of transparency in their products (for example, whether they’re gluten-free or vegan) so that the end-users of these products can make or break cumulative sales through word-of-mouth.
Key Market Trends
Growing Preference for Vegan Food Coupled with an Increasing Shift Towards Healthy Snacks
In the global marketplace, the demand for vegan food is ever increasing, owing to the awareness campaigns organized by authorities regarding animal welfare. This has boosted the sales of chia seeds over the forecast period. Due to a lack of leisure time, the consumers are looking for vegan options to fulfill their daily protein requirements. Chia seeds can fulfill the daily requirement of protein, which is becoming essential for health-conscious consumers. Researches are being carried out in different parts of the world to find out whether chia seeds help in reducing cardiovascular risk factors. This has again positively impacted the sale of chia seeds in the global market. Chia seeds are also an important part of traditional drinks, especially in the Middle Eastern region. The region still experiences growing demand for traditional beverages, which is expected to drive the global packaged chia seed market over the coming decade.
North America Holds the Largest Share of the Market
The consumers in North America are extremely health-conscious, which has resulted in boosting the sales of chia seeds over the forecast period. The market for protein alternatives is also on the rise in the United States, which has led to increased access to products, like packaged chia seeds, in the country acting. This high demand for protein alternatives is one of the major drivers of the market. The other parts of the world are constantly looking for chia seeds grown in the United States since their manufacturing process aligns with FDA and USDA standards.
The packaged chia seed market is expected to be highly competitive in the future, owing to the increasing all-round health benefits these seeds provide to their users. The market is primarily dominated by the American and European countries, owing to growing awareness about the application of chia seeds. In developing countries, like India and China, the packaged chia seed market is growing, due to the increasing number of cases of cardiac diseases and increasing health consciousness among the people.
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