The global automotive telematics system market is expected to register a CAGR of 5.2%, during the forecast period, 2020 - 2025.
- The market is primarily driven by technological improvements, aimed at enhancing the overall in-vehicle experience of the passengers and bringing about a greater degree of interaction within and among the vehicles.
- In addition, the market is driven by strict safety norms, increased safety awareness, and affordability to adopt few features of the telematics systems.
- However, the installation of a few advanced telematics infrastructure in the vehicles continues to be expensive.
- The use of automotive telematics in EVs is also expected to propel the growth of the market, over the coming years. The leading vendors are looking forward to leveraging the opportunities presented by the introduction of electric vehicles (EVs) in the market.
- Equipping the new vehicles with e-Call, as a mandate from the European Commission, has also helped in expanding the telematics market in Europe. The region is also home to a number of automotive telematics hardware suppliers, located in the countries, like Germany, the United Kingdom, and Italy.
- Safety constitutes a major part of the services offered by automotive telematics. Wireless vehicle safety communications telematics majorly ehance car safety and road safety. The electronic sub-system in a car is used for the purpose of exchanging safety information about road hazards, and the location and speed of vehicles.
- In addition to wireless local area networks, emergency warning systems telematics are also developed like collision warning, for international harmonization and standardization of vehicle-to-vehicle, infrastructure-to-vehicle, and vehicle-to-infrastructure, to provide real-time, short-range communication systems. Information from telematics is also used extensively in car-sharing and for auto insurance purposes.
Key Market Trends
Safety and Security to Witness Faster Growth
Tracking stolen vehicles, automatically alerting the help centers in case of accidents, driver monitoring, and remote locking/unlocking of vehicles are the typical applications offered under the safety and security features of telematics devices.
To reduce road accidents, the governments are further raising the bar for the safety evaluation of the vehicles, as well as to reduce the turnaround time for medical help to vehicle operators, in case of emergencies.
Additionally, players in the automotive industry have been consistently working to improve vehicle safety and security features, by enhancing vehicle telematics technology, to meet the growing regulation standards in the respective regions.
- In July 2018, STMicroelectronics announced that it developed next generation, cost-effective, digit-input automotive audio amplifiers (namely FDA803D and FDA903D) for vehicle safety equipment, such as telematics and emergency e-call equipment, acoustic vehicle alerting systems (AVAS) in hybrid and electric vehicles, and also enhanced high-end infotainment systems. These devices hold certifications by ISO 26262 ASIL (Automotive Safety Integrity Level).
The above trends toward the development of vehicle telematics and growing safety standards in the automotive industry are likely to drive the automakers to incorporate more safety and security features in their new vehicle models, as a standard. Thus, is it expected that there will be a faster growth in the market for telematics devices used for vehicle safety and security applications, during the forecast period.
Asia-Pacific Expected to Capture Major Market Share
Asia-Pacific is one of the fastest emerging markets, due to its growing demand for fuel-efficient vehicles, along with the navigation feature (such as GPS) as a standard option to tackle issues, like growing fuel prices, increasing number of accidents, and vehicle thefts.
India recently released its first ARAI (Automotive Research Association of India) certified AIS (Automotive Industry Standard) 140 – a compliant vehicle telematics and emergency button solution.
- The AIS 140 regulation is in line with the Indian Ministry of Road Transport and Highways (MoRTH) 2016 dictat.
- The implementation of AIS 140 regulation began from April 1, 2018, and it mandates a vehicle tracking device and one or more emergency buttons in all the existing and new public service vehicles.
The implementation of such regulations toward improving vehicle safety and security features, across the Asia-Pacific countries, is expected to propel faster adoption of vehicle telematics during the forecast period.
The global automotive telematics market is highly fragmented, due to the presence of many regional players. However, some of the major players, like Continental AG, Denso Corporation, Ficosa International SA, Magnetic Marelli SpA, and Robert Bosch, among others, have captured significant shares in the market.
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