Big data analytics is a fast-emerging topic in healthcare analytics. The emerging blend of bioinformatics and health informatics has encouraged research in all the healthcare segments, such as target drug, personalized medicine, clinical decision support, and population health management. The demand for big data analytics integrates the most recent innovation in machine learning, logical methodologies, computational intelligence, and data mining. Many healthcare experts including payers, providers are now starting to analyze big data to obtain detail knowledge, even though these efforts are still in the early stages, this effort would collectively help to tackle the industry-related problems regarding inconsistency in healthcare quality and escalating healthcare expenditures. The improvement in the quality of people’s daily health and life activities as well as big data analytics to support and promote such research activities are some of the factors driving the market growth.

Key Market Trends

Cloud Based Segment is Expected to Show Better Growth over the Forecast Period

Based on deployment, it is segmented into on-premise, and cloud-based. The cloud-based segment is expected to show better growth during the forecast period, owing to the Increasing adoption of cloud platforms. The financial analytics market is driven by the rising application of cloud analytics as it allows organizations to incorporate data from all sources. In addition, the demand for better claims and revenue management systems in healthcare and cloud computing acceptance across various industries has pushed the financial planning to a new level and is expected to have a positive effect on the healthcare financial analytics market.

North America Dominates the Healthcare Financial Analytics Market

The healthcare infrastructure in the United States is expected to reflect positive trends in the financial analytics domain, owing to factors such as technological advancements, high requirement of management of big data generated from hospitals and other healthcare facilities. Furthermore, the growing popularity of software in the management of data reduces the manpower leading to increased adoption of healthcare financial analytics. Hence, the rising demand of advanced technologies across various verticals is expected to enhance the growth of the studied market.

Competitive Landscape

The global players in the healthcare financial analytics market are – IBM, Allscripts Healthcare Solutions, Cerner Corporation, Health Catalyst, Mckesson Corporation, Optum Inc, Oracle Corporation, SAS Institute Inc. and Verisk Analytics, Inc.

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