The global liver health supplements market size is expected to reach USD 948.61 million by 2025, exhibiting a CAGR of 4.32% over the forecast period, according to a new report published by Grand View Research, Inc. The changing lifestyle pattern has led to an increase in the consumption of fast food and alcohol, leading to the high prevalence of liver diseases including liver cancer and fatty liver disease. As per the Centers for Disease Control & Prevention (CDC), in U.S. liver disease was diagnosed in nearly 4.5 million adults in 2018. The rising prevalence of liver diseases has increased concerns about liver health, thereby a surge in adoption of liver health supplements.

Various initiatives carried out by public and private organizations to increase awareness about liver health is contributing to the market growth. For instance, in March 2019, Amsety, a nutrition company along with Fatty Liver Foundation launched the Kiss & Click campaign. The campaign is designed to increase awareness regrading liver health and fatty liver disease. The British Liver Trust runs campaigns to promote early diagnosis and intervention along with increasing awareness about all types of liver diseases. Moreover, the Institute of Liver and Biliary Sciences (ILBS) based in Delhi, India undertakes several campaigns to create awareness about hepatitis.

Increase in number of liver supplements launches by the manufacturers is boosting the availability and accessibility of liver health supplements. For instance, in March 2017, Gaia Herbs launched a line of products, Mushroom+Herbs Collection. It included five products, namely, Everday Immune, Mental Clarity, Reishi+Turmeric, Cordyceps+, and Liver Defense. In December 2016, Livwell Products LLC launched drinkSMART, a hangover and liver supplement with vitamins.

Further key findings from the report suggest:

  • In 2018, herbal supplements segment held the largest market share in terms of revenue, owing to huge usage of herbal supplements in preventing liver health
  • Capsules segment accounted for the largest revenue share of the liver health supplements market based on dosage form in 2018
  • Based on geography, Asia Pacific held the largest revenue share in 2018. Adoption of preventive health supplements is witnessing lucrative growth with increase in literacy and disposable income among middle-class population
  • Key market players include The Himalaya Drug Company; Natures Craft; Swisse; Thompson’s (Integria Healthcare); Enzymedica; Nature’s Bounty; Jarrow Formulas, Inc.; NOW Foods; Irwin’s Natural; Gaia Herbs; and NUTRALife