HP’s position in the overall consumer electronics market is hampered by its focus on the computing industry, unlike its competitors, which are branching out into other categories. To succeed in a struggling computers and peripherals market, HP will focus on growth in new areas. The company will emphasise the premium end of the category, with high-end, cutting edge design and capabilities, as well as other burgeoning areas, like e-sports, with specialised models and sponsorships.
Euromonitor International’s HP Inc in Consumer Electronics (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Electronics industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.