Within snacks, gum has long been a mature category and value sales are slowly and steadily declining due to competition from other confectionery products as well as increasing health consciousness amid rising rates of type 2 diabetes among young New Zealanders, leading to general sugar avoidance. This is reflected in the reduced demand for sugarised bubble gum in New Zealand as it is perceived as being unhealthy. Product innovation within gum has been limited and slow in comparison to other cate...
Euromonitor International’s Gum in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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