Growth in breakfast cereals remained insignificant in both retail value and volume terms. However, pockets of strong growth came from free from gluten cereals. The free from movement has had significant influence on category and product development. The quest for healthier alternatives that are gluten free, paleo and rich in organic and natural ingredients intensified, ultimately aiding the growth of local and smaller players. Naturally, the average unit prices of these products are higher.
Euromonitor International’s Breakfast Cereals in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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